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BrightVine Data Link

"This tool is truly a game-changer for us with its flexibility and ease of use." 

Tim McCleary 

CRM Director - The Salvation Army, Southern Territory

One of the most significant challenges every customer faces is the integration of data. From student imports, new donor and gift files, revenue updates, event registrations, interactions, and more, the need to quickly and reliably integrate data is ever-present.


The BrightVine Data Link is a powerful data integration tool designed specifically for non-profit organizations. It allows non-profits to streamline their data management processes and connect multiple data sources, such as email marketing platforms and fundraising systems, to improve their data quality and decision-making capabilities. 

      I love the BrightVine Data Link. It is the best decision we made to manage our data. We are using the templates BrightVine built, but we are also building other imports and have been able to tackle long overdue projects!

Adriana Bitoun

United States Naval Academy


Top Features: 

  1. Data integration: BrightVine Data Link provides a seamless flat file or API integration between unlimited data sources, allowing non-profits to eliminate duplicate data, ensure data accuracy, and save time on data management tasks.

  2. Customizable mapping: BrightVine Data Link offers a customizable mapping feature, allowing non-profits to define how data from one system should be mapped to Blackbaud CRM, ensuring that the data is consistent and accurate.

  3. Automated processes: BrightVine Data Link automates many data management processes, such as data cleansing, data transformation, and data enrichment, reducing the manual effort required to maintain data quality.

  4. Real-time synchronization: BrightVine Data Link provides real-time synchronization of data between multiple systems, ensuring that data is always up-to-date and accurate.

  5. No Third Party Cloud: The BrightVine Data Link is built directly into Blackbaud CRM so your data stays in your Blackbaud CRM environment reducing the risk of data loss.

Top Benefits: 

  1. Improved data quality: The BrightVine Data Link allows non-profits to maintain consistent and accurate data across multiple systems, reducing the risk of errors and improving the quality of their data.

  2. Enhanced decision-making: BrightVine Data Link provides non-profits with a unified view of their data, allowing them to make more informed decisions based on reliable data insights.

  3. Time savings: The BrightVine Data Link automates many data management processes, saving non-profits valuable time and resources that can be redirected to more strategic initiatives.

  4. Increased efficiency: The BrightVine Data Link streamlines data management processes and eliminates manual data entry, enabling non-profits to operate more efficiently and effectively.

  5. Scalability: BrightVine Data Link is a scalable solution that can grow and evolve with a non-profit organization's needs.

Top Integrations: This is not an exhaustive list; please check with BrightVine for more information. 

BVDL Integrations

The University of Wisconsin Foundation and Alumni Association started working with BrightVine in January of 2016. Since then, we have worked with BrightVine to enhance the BrightVine Data Link Integration Engine. We have found BrightVine to be a very professional and supportive partner. I would highly recommend BrightVine and its talented staff to any institution.


Craig Hughes

University of Wisconsin Foundation & Alumni Association

Data Security

BrightVine Data Link (BVDL) Integration Engine is designed with security in mind. It utilizes Blackbaud CRM™ SDK (.NET, SQL) and is Cloud Certified by Blackbaud CRM™. The integration engine is fully embedded within Blackbaud CRM™, ensuring that your data never leaves your Blackbaud CRM™ environment.

To maintain data security, all data is encrypted at rest within the Blackbaud CRM™ environment. API calls are performed using Blackbaud CRM™ business processes or CLR stored procedures within Blackbaud CRM™.


Data Hygiene  

The Data Link platform helps to manage data hygiene by providing several features that allow users to maintain clean and accurate data within their systems. Some of these features include:

  1. Data Validation: Data Link uses a validation engine that automatically checks data for accuracy, completeness, and consistency. This helps to ensure that the data entered into the system is valid and free from errors.

  2. Data Cleansing: The platform also provides data cleansing functionality that helps to remove duplicate records, correct formatting errors, and standardize data across different sources. This helps to maintain consistency and accuracy across the system.

  3. Data Enrichment: Data Link also offers data enrichment capabilities that allow users to enhance their data by adding missing information, such as demographic data, firmographic data, and more. This helps to improve the quality and completeness of the data.

  4. Data Matching: The platform uses advanced algorithms to match data across different sources, including third-party data providers, to ensure that records are accurately linked together.

  5. Automated Data Management: Data Link also includes automated data management features that help users to easily identify and resolve data quality issues, such as missing data or incorrect formatting.

Overall, BrightVine's Data Link platform provides a comprehensive set of data hygiene tools and features that enable organizations to maintain clean, accurate, and complete data within their systems.

At A Glance


The BVDL provides: 


  • Integration with a broader range of data sources, including SQL, flat-files, APIs, and OData feeds.

  • Improved data quality with automated data hygiene using Orchestrations, which can be run pre or post-processing, and custom business logic that can be used across some or all of your imports.

  • Address validation at the time of import to improve matching and reduce duplicate entries, with the ability to use custom duplicate matching logic for further enhancement.

  • Enhanced performance, including importing large files and running multiple files simultaneously, and support for wildcards such as *.csv to process multiple files. To prevent duplicates, the FileWatcher tool tracks which files have been imported from other locations.

  • Robust error handling allows individual items to fail without affecting the overall import process.


  • Sending data back to another system

  • Adding custom fields and tables to your import

  • Increasing staff efficiency through smart exception handling that allows for more efficient data manipulation

  • Eliminating the need for manual file manipulation, as all data can stay within the same file without having to be split into constituent, revenue, or interaction categories

  • Reducing custom development time by allowing end-users to create orchestrations for data manipulation and clean-up

  • Improving the exception handling workflow by managing exceptions row by row instead of batch by batch, and allowing you to manage all exceptions in the same place, regardless of the data type.

Superbowl Ad for University of Wisconsin

WeatherTech founder and CEO David MacNeil's dog, Scout, was featured in a SuperBowl ad that followed its journey as a cancer survivor, celebrates the work being done at the University of Wisconsin School of Veterinary Medicine, and encouraged viewers to donate to the school’s cancer research efforts. This was a wonderful opportunity for the University of Wisconsin–Madison and the School of Veterinary Medicine, The University of Wisconsin.  Being featured in a SuperBowl ad could drive a lot of donations.  The University used the BrightVine Data Link Integration Engine to import all of the contributions made to that campaign.  It saved the organization time and allowed for quick reporting back to all those involved in the campaign.   The foundation uses the Data Link to process data and integrate third-party systems as well.  It's an invaluable asset for the foundation. 

Brown Dog

CVENT Event Integration with Best Friends Animal Society

Three French Bullgod Puppies

Best Friends Animal Society is a national animal welfare organization focused on helping the U.S. become a no-kill nation by 2025. From its roots at the largest no-kill companion animal sanctuary located in Kanab, UT to their many regional programs around the country, Best Friends has cultivated a strong base of supporters nationwide.


Best Friends hosted its 20th Best Friends National Conference. The 2018 conference, held in Los Angeles, California and attended by 1,657 people, gave attendees the chance to learn, share, and connect with like-minded animal lovers from around the world.

For both attendees and staff, a seamless registration experience was a must. Best Friends Animal Society used Cvent™ event management software for this purpose and engaged BrightVine in early 2018 to assist with direct integration between Cvent™ and their Blackbaud CRM™ donor management system. The direct connection between Blackbaud CRM and Cvent saved staff time since the retrieval of files was no longer necessary and the events team could trust that the information visible in Blackbaud CRM™ was always current. The breadth of the incoming data was on the complex side, incorporating requirements that were not possible to accomplish using out-of-the-box import in Blackbaud CRM™.  These included:

  • Creation of new constituents with contact information, relationships, and other biographical information

  • Updates to existing constituent data (such as new contact information)

  • Single & group event registration

  • Ability to add additional payments for things like bus fees, site tours, additional sessions, or additional donations

  • Refunds, partial refunds, cancellations, and other revenue updates


One of the most exciting parts of this project is that it included training on the underlying BrightVine Import and Integration Engine technology which, when paired with the team’s SQL Server Integration Services knowledge, means the Best Friends application developers are now equipped to create additional integrations when the need arises. 


UNICEF USA & Kids in Need of Desks 

Empty Classroom

Kids in Need of Desks (K.I.N.D.) campaign, launched by the UNICEF USA and MSNBC's Lawrence O'Donnell, deliver desks to hundreds of schools in Africa.  K.I.N.D. also provides secondary school scholarships to Malawian girls most in danger of missing out on an education.  During the holidays O'Donnell promotes his K.I.N.D campaign and solicits donations on MSNBC's "The Last Word with Lawrence O'Donnell."  Every day large volumes of transactions are processed using the Data Link Integration Engine allowing UNICEF USA and O'Donnell to report near real-time fundraising results on his nightly show.   UNICEF USA uses the Data Link to integrate numerous systems to Blackbaud CRM

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